• RecordNumber
    10063
  • Author

    Percy, Larry

  • Title

    Strategic advertising management

  • Author Statement
    Larry Percy, Richard Elliott
  • Edition
    2nd ed
  • Publication
    Oxford University
  • Publication Year
    2005
  • Collation
    xviii, 335 p., 10 p. of col. plates : ill. ; 25 cm
  • Notes
    0199274894 , Includes bibliographical references and index
  • Subject

    Sales promotion , Advertising -- Management , Strategic planning , Communication in marketing

  • ADDED ENTRIES
    Elliott, Richard ,
  • LC Class
    HF
  • LC Number
    5438.5
  • LC CutterNumber
    .P4
  • LC Date
    2005
  • وارد کنندة اطلاعات
    حبيبي
    • Link To Document
    https://dl.iust.ac.ir/dl/search/default.aspx?Term=10063&Field=0&DTC=2