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RecordNumber
11757
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Author
Kotler, Philip
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Title
Marketing management : analysis, planning, implementation, and control
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Author Statement
Philip Kotler
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Edition
7th ed
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Publication
Prentice-Hall
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Publication Year
1991
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Collation
xxvi, 756 p. : ill. ; 29 cm
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Notes
0135634792 , Includes bibliographical references and indexes
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Subject
Marketing
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LC Class
HF
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LC Number
5415.13
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LC CutterNumber
.K64
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LC Date
1991
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Link To Document :
