• RecordNumber
    17175
  • Author

    Gatignon, Hubert

  • Title

    Adstrat an advertising decision support system

  • Author Statement
    by Hubert Gatignon & Raymond R. Burke
  • Publication
    The Scientific press
  • Publication Year
    1991
  • Collation
    ix, 163P., illus, tables, +1 Computer disk (3 1/2)
  • Notes
    0894261819 , Includes bibliographical references
  • Subject

    Advertising , Decision support systems , Management information systems

  • ADDED ENTRIES
    Burke, Raymond R. ,
  • LC Class
    T
  • LC Number
    58.9
  • LC CutterNumber
    .G33
  • LC Date
    1991
    • Link To Document
    https://dl.iust.ac.ir/dl/search/default.aspx?Term=17175&Field=0&DTC=2