• RecordNumber
    24409
  • Author

    Aaker, David A.

  • Title

    Strategic market management

  • Author Statement
    David A. Aaker
  • Edition
    3rd.ed.
  • Publication
    John Wiley
  • Publication Year
    1992
  • Collation
    xvi, 394P. illus., tables
  • Notes
    2nd.ed. enter under title: Developing business strategies.
  • Subject

    Marketing

  • LC Class
    HF
  • LC Number
    5415.13
  • LC CutterNumber
    .A23
  • LC Date
    1992