RecordNumber
24409
Author
Aaker, David A.
Title
Strategic market management
Author Statement
David A. Aaker
Edition
3rd.ed.
Publication
John Wiley
Publication Year
1992
Collation
xvi, 394P. illus., tables
Notes
2nd.ed. enter under title: Developing business strategies.
Subject
Marketing
LC Class
HF
LC Number
5415.13
LC CutterNumber
.A23
LC Date
1992