Marketing management; a straregic planning approach

RecordNumber
24461
Author
Buell, Victor P.
Title
Marketing management; a straregic planning approach
Author Statement
Victor P .Buell
Publication
McGraw- Hill
Publication Year
1985, C. 1984
Collation
XXi, 682P., illus., diags., tables
Series
McGraw- Hill series in marketing
Notes
Includes bibliographical references
Subject
Marketing
LC Class
HF
LC Number
5415.13
LC CutterNumber
.B775
Link To Document :
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Buell, Victor P.