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RecordNumber
30323
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Author
Zikmund, William G.
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Title
Customer relationship management : integrating marketing strategy and information technology
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Author Statement
William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert
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Publication
Wiley
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Publication Year
2003
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Collation
xix, 179 p. : ill. ; 24 cm
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Notes
0471271373 , Includes bibliographical references and indexes
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Subject
Relationship marketing , Customer relations -- Management , Customer relations -- Management -- Data processing
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ADDED ENTRIES
McLeod, Raymond , Gilbert, Faye W. ,
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LC Class
HF
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LC Number
5415.55
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LC CutterNumber
.Z55
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LC Date
2003
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وارد کنندة اطلاعات
zadehmohammadi
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Link To Document :
