-
RecordNumber
30381
-
Author
Wedel, Michel
-
Title
Market segmentation : conceptual and methodological foundations
-
Author Statement
Michel Wedel, Wagner A. Kamakura
-
Edition
2nd ed
-
Publication
Kluwer Academic
-
Publication Year
2000
-
Collation
xxii, 382 p. : ill
-
Notes
Includes bibliographical references (p.[345]-370]) and index , 0792386353
-
Subject
Market segmentation , Market segmentation -- Statistical methods
-
ADDED ENTRIES
Kamakura, Wagner A. (Wagner Antonio) ,
-
LC Class
HF
-
LC Number
5415.127
-
LC CutterNumber
.W43
-
LC Date
2000
-
وارد کنندة اطلاعات
محرابي
-
Link To Document :
