56649

1948-

Robert M. Grant and Judith Jordan

Hoboken, N.J. Wiley and Sons

2012

xv, 501 p. : col. illus.

Includes bibliographical references and index , Preface -- The concept of strategy -- Industry analysis -- Resources and capabilities -- The nature and sources of competitive advantage -- Business strategies in different industry and sectoral contexts -- Technology-based industries and the management of innovation -- Corporate strategy -- Global strategies and the multinational corporation -- Realising strategy -- Current trends in strategic management -- Glossary -- Index , 9780470971277

AU Jordan, Judith , TI

HD

30.28

.G7214

2012

B687D12