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RecordNumber
57548
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Title
Marketing management : a cultural perspective
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SubTitle
edited by Lisa Penaloza, Nil Toulouse and Luca M. Visconti.
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Publication
Routledge Abingdon, Oxon New York
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Publication Year
2012
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Collation
xxxviii, 540 p. : ill
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Notes
Includes bibliographical references and index , 9780415606820
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Subject
Marketing Management Cross-cultural studies , Export marketing Cross-cultural studies , Marketing Cross-cultural studies
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ADDED ENTRIES
AU Penaloza, Lisa , AU Toulouse, Nil , AU Visconti, Luca M
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LC Class
HF
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LC Number
5415.13
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LC CutterNumber
.M352315
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LC Date
2012
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Link To Document :
