• RecordNumber
    8095
  • Author

    Aaker, David A.

  • Title

    Strategic market management

  • Author Statement
    David A. Aaker
  • Edition
    4th ed
  • Publication
    John Wiley & Sons, Inc
  • Publication Year
    1995
  • Collation
    xv, 379P., illus, tables
  • Notes
    0471309567
  • Subject

    Marketing

  • LC Class
    HF
  • LC Number
    5415.13
  • LC CutterNumber
    .A23
  • LC Date
    1995