RecordNumber
8290
Author
Roberts, Mary Lou , Roberts, Mary Lou
Title
Direct marketing managment
Author Statement
Mary Lou Roberts(and)Paul D .Berger
Publication
Prentice-Hall , Prentice-Hall
Publication Year
1989
Collation
Xxii, 501P., illus., diags., tables
Notes
Includes bibbliographies
Subject
Direct marketing
ADDED ENTRIES
Berger, Paul D., 1943- ,
LC Class
HF
LC Number
5415.126
LC CutterNumber
.R62