• RecordNumber
    8290
  • Author

    Roberts, Mary Lou , Roberts, Mary Lou

  • Title

    Direct marketing managment

  • Author Statement
    Mary Lou Roberts(and)Paul D .Berger
  • Publication
    Prentice-Hall , Prentice-Hall
  • Publication Year
    1989
  • Collation
    Xxii, 501P., illus., diags., tables
  • Notes
    Includes bibbliographies
  • Subject

    Direct marketing

  • ADDED ENTRIES
    Berger, Paul D., 1943- ,
  • LC Class
    HF
  • LC Number
    5415.126
  • LC CutterNumber
    .R62