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RecordNumber
8297
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Author
Keegan, Warren J
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Title
Global marketing management
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Author Statement
Warren J. Keegan.- 4th.ed
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Publication
Prentice -Hall
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Publication Year
1989
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Collation
Xvi, 783P.,illus., tables.,diags
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Series
The Prentice- Hall series in marketing)
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Notes
Includes bibliographies. , Rev. ed.of:Multinational marketing management, 3rd.ed. 1984.
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Subject
Export marketing Management--Case studies
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ADDED ENTRIES
Keegan, Warren J. Multinational marketing management ,
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LC Class
HF
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LC Number
1009.5
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LC CutterNumber
.K39
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LC Date
1989
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Link To Document :
