RecordNumber

9875

Author

Doyle, Peter

Title

Value-based marketing :marketing strategies for corporate growth and shareholder value

Author Statement

Peter Doyle

Publication

Wiley

Publication Year

c2000

Collation

xii, 370 p. :ill.

Notes

Includes bibliographical references

Subject

Corporations , Marketing

LC Class

HF

LC Number

5415.13

LC CutterNumber

.D6

LC Date

2000

وارد کنندة اطلاعات

داوري