چكيده به لاتين
Abstract:
The export marketing experts believe that “Identifying Factors Affecting the Development of International Markets”, in order to enhance the export performance, is an important and vital category for the companies in today’s competitive market. This research is aimed to Identifying Factors Affecting the Development of International Markets for Selected Iranian Petrochemical Products. In this research, the studies about the export performance and a variety of the models of the export performance and has been paid to the concept & Importance of international marketing. In this research, the descriptive method, of the correlation type, is used for the data collection, and since our population were confined to the export productive companies of the petrochimical industries, so the enumeration method is used and then the questionnaires were distributed among these companies and the required data were collected and there after these dada were analyzed using the modeling of Exploratory factor analysis in order to examine the status of each one of the factors of the model for the Petrochimical industries, in this way. The findings and results of the research showed that all the above – mentioned factors are considered as the determining factors in the development of international markets of the Petrochimical industries.
Finally, some proposals and strategies are offered to improve and enhance the status development of international markets petrochimical industries.
Keywords: The Development of International Markets , Management , International Marketing , Export
