چكيده به لاتين
Abstract
Moving beyond customer satisfaction & make the pleasure and delight in the services provided to him, is one of the ideal of the today's organization which ultimately creates loyal customers in the Organization. This issue is of particular importance for the hospitals too. Understanding the customer's real & motivational needs is one of the main routes to reach this position. This understanding helps the Organization's resources allocated on the right path & efforts will be focused in order to maximize the effectiveness of the Organization's performance. In this study, has been trying to use the Islamic teachings to determine and prioritize the motivational needs of hospitalized patients, since the human's needs of knowing God, is the best and the most complete understanding. For this purpose, beginning with the use of library studies, obtained the relevant Islamic teachings and then was about discussed in the two focused groups consisting of doctors, nurses and head nurses and hospital managers until are cleared in the health services. In the next step, the services specified was set up in the questionnaire & was given to 380 hospitalized patients in public hospitals of Yazd. Results obtained showed that the physical, social and emotional needs, to arrange are more important for hospitalized patients. It also reviewed needs based on demographic characteristics such as age; sex; marital status & education level.
Keywords: Satisfaction, Motivational needs, Hospital, Admitted patient, Islamic teachings.
