چكيده به لاتين
Group purchasing is one of the newest models of e-commerce. In this model, vendors are located products and services, with special discounts for group purchasing websites and group purchasing website also offers its products to numerous customers, Which this causes a short interval, a large number of products and services to sell. As mentioned this model is one of the newest models of e-commerce, According to e-commerce, this model is growing rapidly and the number of group purchasing websites are rapidly increasing. On the other hand, the procedure is common to them all. One of the most important components of this model is the number of web users, the website won the competition to attract more users and maintain them.
This study examines the impact point system to customers based on their activity on the Web on their behavior and finally a group buying website's success factors. In this study, first, group buying websites success factors were derived, Then according to the features outlined in the proposed model, A questionnaire to assess the impact on customer behavior models feature an individual design and was associated with this model.
The results of this study can mentioned a model based on data envelopment analysis to evaluate the group purchasing websites. Another study results is demonstrate a positive impact on customer behavior customer point system which includes the purchase, repurchase, visit the website and register to a web site. Analysis of the responses indicated that daily visit point, commenting point, register point, Invite member point, subset members point, product marketing point, Purchase point respondents have the highest average Agreement . Meanwhile, commenting is adding confidence to the website users.
Ladies more likely in individual activities such as membership, visit and comments and gentlemen in group activities such as inviting others, encouraging others to marketing activity.
In group activities such as inviting others, encouraging others to operate and marketing, married more likely. The compliance rate for married, with a points system features, most of the single. The tendency of people with incomes up to 1.5 million toman a month more than other people.
Keywords: Group purchasing, Point system, Loyalty
