چكيده به لاتين
Abstract
Graffiti or urban art plays an important role in improving the perceptual quality of people in the urban environment, and the urban landscape has an important role in creating a pleasant atmosphere for the community by creating visual beauty and harmony in urban spaces. Graffiti (wall painting) has a variety of abilities to beautify and strengthen the teaching capacity of urban spaces such as improvement of knowledge and message transference as well as the interaction and communication with the audience. Graffiti is such an art appearing in the heart of a city and for a city and the urban humans. This part of the universal art makes the urban space attractive and memorable to citizens and turns into an ideal arena for entering art into the city. In the following, we seek to explain the specific process of understanding and to formulate an appropriate guide to this art and an important element in urban space, some of the goals pursued in this essay including: the change in the attitude towards graffiti from a decorative perspective, the promotion and development of folk arts such as graffiti in a city and urban areas, the emphasis on the importance and position of graffiti, the improvement of the quality of urban spaces, the expansion of cooperation and participation of citizens and groups of people in the design and implementation of graffiti, improvement of the interaction between audiences, the environment and the effects of graffiti to create artistic work, and definition and determination of the nature of graffiti and its mechanism for improving the quality of urban space. After investigating the study areas and examining the internal and external samples executed in graffiti, the criteria for design guidance were extracted. By studying the study areas in Tehran, i.e. Kaveh Blvd., Nayesh Bridge, Yadgar-e-Imam Bridge, Palestine Sq. and Valiasr St., research methods including descriptive data analysis and descriptive statistics, appropriate analytical and inferential samples, and appropriate tests for confirmation and rejection of research hypotheses were employed (SPS-21 software was also used for analyzing the data). According to analyzing the data collected from 150 distributed questionnaires in the studied areas, finally, by summarizing and concluding these findings, they can be presented as guidelines for urban design.
Keywords: graffiti, perceptual quality, urban art, urban environment, urban space, universal art, urban beautification, design principles, Tehran City.
