چكيده به لاتين
Abstract:
Historical tissues of each city are considered as the main elements of that city and represents
the identity and background of a nation. These tissues based on their history, represent
realities, beliefs and customs of people who have established them. Hence, this type of tissues
has a set of values that should be considered as a valuable heritage of all time. Today, However
due to inefficiency and lack of response to the needs of citizens, these tissues have been
neglected and are gradually disappearing. South historic urban tissue of Isfahan's naghshe
Jahan Square is an example of historical tissues that despite of having cultural, historical and
social values and economic potentials, is being destroyed. On the other hand the decline in the
economic value of homes and lands in that area caused the lack of motivation for residents and
citizens to live there and has reduced the quality of life in this area.
In this research, issues and problems im the historical tissues as well as the identification and
analysis of the strengths and weaknesses, opportunities and threats of the Studied are have
been reviewed by the library and field studies and referring to theoretical texts in the field of
urban interventions. Also, the study of economic appreciation orientations in the field of
historical centers' revitalization of cities is presented and design patterns based on design
strategies and policies with economic appreciation approach in the form of map, sketch and
three-dimensional images of spaces and places are presented. In order to assess the amount of
appreciation of prposed palns, a questionnaire was prepared and distributed among residents
and citizens to analyze the rate of willingness to purchase houses and lands in this area and
factors affecting the willingness to pay analyzed by applying logit regression model.
The proposed urban design measures in the south historic urban tissue of Isfahan's Naghshe
Jahan Square after presentation and discussion with residents in order to measure economic
appreciation of the palns in this tissue, have been evaluated. Using the applied method, it was
obsereved that in addition to improving the living conditions in this area, implementation of
cost-effective plans caused people to pay more for the purchase of lands and houses of the
south historic urban tissue of Isfahan's Naghshe Jahan Square and increased land's economic
value. Also, the results showed that factors such as income, marital status and occupation have
been effective in increasing people;s willingness to pay. Therefore, urban design with economic
appreciation approach can be effective and diffuse approach for other examples in the agenda.
Key words:
Historic urban tissue, South Historic Urban Tissue Of Isfahan's Naghshe
Jahan Square, Revitalization, Economic Value, Value Increasing
