چكيده به لاتين
The main purpose of this interdisciplinary study is to explain the strategies of telecommunication operators and the company that offers Eco-Innovations in the telecommunications industry, and intends to determine the conditions for the delivery of
eco- innovations in the telecommunications industry and the role of Social Cost determines the supply and marketing of these innovations. The telecommunication industry is one of the service industries that, in the current age, with increasing population growth and the need for increased communication and the growing costs of operators and operational costs, are focused on the selection of environmental innovations and famouse companies in this industry have focused on the use and introduction of eco-friendly innovations in their processes. The monopoly debate in the telecommunications industry and telecom operators in many countries dates back several hundred years and has faced many challenges due to the need to comply with government regulations. In the Iranian telecommunication market, this issue has existed for about twenty years, and then, with the entry of credible companies into this field, the market became competitive.
This research, using Game theory, has modeled the competition between two major Iranian telecom operators in the field of environmentally friendly innovation, while considering the special role of social cost spending on the profit of operators and the provider of these innovations, marketing this Innovations on both sides of the supply and demand with the view of market-based tools.
The results of this research show that all social cost rates are not a contributory factor in the supply of environmental innovations and do not show a profit or loss for operators over a certain period. However, after a rise in the cost of these costs, operator profits will occur from time to time in such a way that in the selection of environmental technologies by the operator, his profit is still positive, if this The rates for choosing the most commonly used technologies will result in the operator's profit margin.