چكيده به لاتين
In this research, a CLSC consist of a manufacturer, a retailer and a third party. The manufacturer sells the products on the market at a wholesale price through a retailer, and then a third party collects used products from consumers. Collected products will be renovation and remanufacture at a lower quality than primary quality and will be sold at wholesale prices lower than the original price to retailers. This model will be reviewed under various policy of game theories and the lead retail policy will be introduced and selected as the best possible policy.
Subsequently, by modifying and extending the first model, a CLSC with the similar structure is considered. The manufacturer distribute the products that made of the raw material in the market by the retailer, the third party of the chain will be engaged to collect used products, and contrary to the previous model, he will remanufacture the collected products as a remanufacturer and then, by obtaining a patent licensing fee from the manufacturer, these products will be sold with the main product brand and at lower prices in the second market as a substitute product and will compete with a manufactured product.
The main focus of this model is on the role of advertising for the return of used products, and the impact of manufacturer participation on the cost of third-party advertising as well as the coordination of the CLSC. Although co-advertising is not the coordinator channel of the CLSC, but because of the impact that later on will increase environmental awareness of consumers, it can be a good alternative to the cost of collection. At first this model will be solved by the theoretical game-stalkelberg manufacturer policy, and the optimal decision variables will be introduced, and then, for channel coordination, an revenue and cost sharing contract will also be provided which can make it possible to reach the overall system profits into the profit in centralized way.
Keywords: Coordination, Closed Loop Supply Chain (CLSC), Collaborative Advertising, Game Theory
