چكيده به لاتين
Nowadays, nothing can alter the fact that the atmosphere has been altered severely, and several recent innovations have happened to it. Organizations especially, active organizations in the realm of electronic business in which the speed of alterations and innovations have been more than the other industries are in need of a high level of competence in meeting the basic requirements of the dynamic atmosphere and with all the innovations gained in popularity in recent years, they maintain and improve their competitive advantages. Also, the organizations show the slightest inclination to collaborate with the innovative subsidiary ones. In case of the capabilities required at this level and the parameters defined, they agree to collaborate with them and stand to benefit from their interests, too. They can play a major role in developing a stronger industry in support of them in long terms. So, the growing recognition of capabilities and the acceptance parameters of the innovations on the reverse side in order to reinforce the competitive advantages is a matter of the greatest importance to them, but they attach great importance to the relations between the factors, too.
In the present research, a lot of effort has gone into having collected the research literature, and putting the experts’ viewpoints to good use in recognition of a conceptual model, research variables, and parameters. Then given a model to improve relations between the so- called factors and their influence, data collected through the questionnaires filled out and the structural equations modelling in the Smart-PLS Software being used. The Statistical Society of the research belongs to the experts on the industry of the electronic business in particular their familiarity with the innovative concepts. Consequently, the parameters of the acceptance of reverse innovation within its effective dynamic capabilities were recognized, and the strong straightforward relation between them was resulted in. The influence of the parameters of the acceptance of reverse innovation over the reinforcement of competitive advantage is indicative of a straightforward and pretty weak relation, too. Therefore, its influence over the relation between the dynamic capabilities and competitive advantages is approximately 27 per cent.
