چكيده به لاتين
Abstract:
Today,dynamic and complex competitive enviroment of the global market requires managers and business owners to maintion innovation in services and products to perserve the customer as the main pivot of survival.Among numerous businesses ,the banking industry is considered as one of the most prominent industries,that it’s development rate is considered as on of the important idieators in the economy.
One of the main factors and prere quisite for success of banking industry is the preservation of customer through provision varied services tailord to the customer needs.In such circumstances , considering to the existing restrictions for create innovation in the services, including resources and cost and time,open inovation and customer khowledge management is very efficient tool that can be functional in this connection.
In fact,open innovation ,relies on knowledge sources outside the organization,such as customer knowledge Generalle,the expert in the field managent and marketing,identification of customer knowledge and it’s application in the proccesses have enumerated the main prerquisite for success.Purpose of this research is evaluating the impact of customer knowledge managment open innovation, with regard to leadership style.The existing indicators for customer knowledge management , open innovation and leadership style have been extracted from research literature,and have been confrimed by acadmic exports.
This research based on the purpose of applied research type and according to the method of date collection and executive method, descriptive-surveying,is correlation type.In this research,the statistical society is consist of the empbyees and managers of bank sepah branches in Qazvin city, which include 190 people and the intented sawple based on Morgan table is 123 people who are selected from experts and familiar with subject and to be ensure the return of 120 correct questionnaires , 140 questionnaries were distributed,that,125 items were usable.data collection was done in two ways:library and field stady (questionnaire).
Factvalidity and content questionnaire by use of expert’s opinion and in order to provide reliability have been used from the kobach alpha method.Then,all of the information are analyzed by using PLS and SPSS software in the seetion of inferential statistics.Based on analysis, the effect of customer knowledge management at 0/559 was confirmed at the open innovation and it was found that among the leadership style,leader of transformation at 0/534 has the most moderating role.Therfor,it is recommended to achieve the benefits of open innovation, more then necessary backgrounds for estabishment of customer knowledge management will be provid in Sepah Bank Branches and use people with transformational spirit for management posts.
Keywords:
Customer knoeledge management, open innovation ,transformational leadership, transactional leadership.
