چكيده به لاتين
Abstract
This research attempts to examine how social networks affect the sustainable development of tourism, by identifying the influential factors in social networking messages for the prosperity of tourism business in Kurdistan province as well as providing a way for it. Will be. For the first statistical society, 9 experts and active members of the tourism sector in the province and the second statistical society, 246 non-indigenous tourists are used in Kurdistan to collect information. In the first stage, the researcher will identify and define the theme's analysis using the existing library documentation and then confirmation of the experts, and in the last part of the questionnaire, he will use the Dimetal technique to set up expert opinions based on the numbers from zero to Four assesses the effectiveness of the six main themes. Then, in the second stage, a bilingual questionnaire consisting of 31 indicators, which in its elementary part, through exploratory factor analysis, designed a model based on the identification of two hidden variables: "factors of increasing nonmammatization" and "design of appropriate message", and in The second part of the questionnaire is done through the importance-performance analysis methodology to find an effective way. The results of this research show that social networks also affect the main areas of sustainable tourism (environmental, economic, social, cultural, political, and technology), in addition to encouraging their users to travel to tourism. In addition, the owners of tourism can afford the prosperity of tourism businesses in Kurdistan province by releasing many factors due to the coalition of resources and the continuation of the previous strategy of factors that are of great importance and high performance.
