عاطفه ادمي

One of the requirements for the success of the implementation of KM in an organization is the sharing of knowledge of the employees of that organization. Because if employees do not want to share their knowledge, knowledge will not flow in the organization and knowledge management will fail. This research seeks to find out the impact of internal and external motivations on the attitude, intent, and behavior of knowledge sharing. The method of this research is descriptive and has been correlated and conducted in a survey method. The statistical sample of the research was composed of 140 employees of the Broadcasting News Agency of Tehran Voice and Radio Company in Tehran. Data were collected using a questionnaire and the model presented in this study was tested using Structural Equation Modeling (SEM) and PLS3.2.7 software. The findings of this research show that in the Islamic Republic of Iran's Voice of the Islamic Republic of Iran branch, internal motivation includes the need for belonging and enjoyment of helping others, sharing knowledge, and having a positive impact on the attitude, intention and behavior of knowledge sharing. an‎d the impact of these factors on the internal motivation on the behavior of knowledge sharing is very positive and strong. Exterior motives including mental image and coping have a positive effect on knowledge sharing behavior, but they do not have a significant relationship with the attitude and intention of sharing knowledge in the staff.