چكيده به لاتين
Urban spaces are one of the main pillars of a city that guarantees city’s vitality, availability, life etc. On the other hand, the urban landscape as the most important dimension of an urban space and the first image of the city that remains in the users’ memory and which is effective in the people’s perception and behavior, is considered to be significant in promoting urban spaces. Urban spaces should have a possible urbanscape in order to maintain their original function and attract more people, establish social relationships and spend time of different groups. Improving and organizing the landscape of an urban environment significantly affects the improvement of the operation and function of urban spaces.
On the other hand, urban streets, as the most used spaces in the city which individuals are optionally and sometimes compulsorily in direct and continuous contact with, reflect the different dimensions of the city landscape well. Studying and addressing cityscape, has a significant impact on attracting people, act of the cities and staying in minds and memories and improving the relationship between human and Surroundings.
Nowadays, the rapid urbanization and expansion of cities has been a factor in ignoring the dimensions and qualities of the landscape of the cities and, consequently, the cityscape. Therefore, the present research aims at promoting and organizing urban cityscape in order to achieve the conditions for the presence of individuals, street vitality and interactions, More socialization, directing and attracting people from houses to the urban space of the street for leisure time. In the study of sample Hafez Street in Isfahan, we have studied with considering and relying on the visual preferences of the citizens.
This research is a kind of practical studies that has been tried by mixed methods (quantitative and qualitative) to study theoretical literature and recognize the Viewpoints of thinkers in relation with the urban landscape topics, street view and visual preferences will achieve the most important qualities in improving the landscape view of the streets and qualities that affect visual preferences of users and by prioritizing these norms according to views and wishes of the citizens they plan to redesign it.
In the next study, in order to investigate the adaptability of the views and desires of the people with the ideas and qualities of the scholars and finally determine the priorities of the people’s visual preferences for designing the area using the observation technique and interview by using the photography tool, a questionnaire and an interview has been tend to data processing.
Then, in order to analyze the data using the SWOT technique and according to 9 place indicators, integrated analysis of the street has been done; Then the results of the first questionnaire were measured using the One sample T-test in SPSS software and their desirability rate At the street is specified.
Finally in order to identify the preferences and visual priorities of citizens in redesigning the street landscape, results of the second questionnaire were evaluated by quantifying the data and evaluating the statistical and mathematical of them using Excel software. The visual preferences of the citizens respectively are:
1) Diversity and variety, complexity and attractiveness, 2) Viability 3) Legibility, 4) Imagibility, 5) Coherence, 6) Visual continuity.
From the findings of research, It can be said that most of the visions and preferences of people are in line with the opinions of thinkers, with the difference that in some cases the priorities have been shifted; For example, the viability norm has only been considered by two thinkers, and in this sense in researches and prioritizations of the researcher, this norm is the last priority for scholars/thinkers , while this quality is one important item for people about the street view and it is placed in the second priority for them.Finally due to the previous results and visual priority of citizens in the street cityscape, operational goals, strategies, policies and design measures were identified in the field of studying the case which generally according to these results is tend to promotion of Hafez street viewpoint by redesigning the pedestrian section and arranging the ride part.
Keywords:
Urbanscape, UrbanStreet, Streetscape, Visual preferences, Hafez stress of Isfahan
