چكيده به لاتين
Fresh produce, especially fruit, is very popular among people in Iran. That is the reason why fresh produce market in Iran is extremely important. The broken chains of distribution and sales in this market is the main reason for irregular increases of the price and low quality products due to their perishability. In recent years, there has been few knowledge-based attempts in regard to sharing economy and how it can be introduced to online businesses. However, there is not yet a general agreement between economics scholars about main features of these sharing models.
Sharing is an alternative form of distribution to commodity exchange and gift giving. Compared to these alternative modes, sharing can foster community, save resources, and create certain synergies. Yet outside of our immediate families, we do little sharing. Even within the family, there is increased privatization. There is an increasing interest in the rapid rise of the sharing economy, from both academicians and practitioners. Recent research has focused primarily on the relationship between sharing economy Firms (service enablers) and customers. Moreover, service enablers have primarily allocated their resources to acquire a critical mass of customers. This study takes a balanced two-sided customer relationship approach toward understanding the dynamics of this triadic business model (service enabler – service provider – customer).
This study has been done by survey research. This survey has been designed by professionals and distributed in social media as well as in person in 22 districts of Tehran between 1396 to 1398. This survey contains nine questions based on nine variables which has been determined carefully by the professionals. The method of purchase and ordering has been considered a dependable variable while age, Gender, living location, customers’ purchasing habits, time importance, price, quality and customers’ trust have been defined as independent variables. Our sample group was 770 people who agreed to cooperate.
