چكيده به لاتين
In today's competitive world, all organizations have to be sensitive to social issues for their sustainability and use the appropriate strategy in which social sensitivities are seen to survive; and This is true of both industrial organizations and service organizations such as banks. The environment around organizations is continually changing, and one of the most important of these changes is increasing social awareness and sensitivity of customers to social, ethical, and environmental issues. Another significant point that adds to the importance of accountability and social responsibility of organizations is the rapid growth of social media. One way to reduce these problems is to be aware of and apply appropriate social response strategies in organizations. The present study is a study in the field of ranking the influential factors in social accountability derived from the ISO26000 model that affect the social performance of the Iranian banking industry. In this study, first, the criteria of social responsibility in the banking industry have been identified. Then, using the interpretive structure model method, these factors are graded and categorized. The results of this study show that firstly these variables are at four different levels. Secondly, organizational governance criteria and labor practices are in the first level of the output of this model and also have an excellent propulsive force. Then, using the paired comparisons analysis method, the weight of significant criteria on the social responsibility of banks was determined, and the input of the model was placed. Finally, these factors were ranked using the hierarchical analysis. The results of this study showed that the criteria that have the more propulsive force and less dependence had gained high weights in the hierarchical analysis model either. Therefore, to increase social accountability in Iranian banks, we should focus on the variables of the first and second levels of the interpretive structure model. The weight of data at the end and to increase the efficiency of the results were determined using the method of hierarchical analysis. In parallel, to interpret the impact of criteria on the social accountability of the bank, the interpretive structure model has been used.
