چكيده به لاتين
Rail transport in the country is facing fierce competition from the air and road sectors. It also includes advantages that due to their importance and proper investment and various methods to attract passengers for this type of transportation can be significantly welcomed compared to air and road transport. One of the ways to increase the use of railways is to develop the marketing of tourist trains. In this study, considering the importance of this type of train, the effective factors of passenger absorption in marketing are investigated using confirmatory factor analysis, and the relationships between them are determined, with the help of which appropriate solutions can be found for factors that lead to increased attraction. Passengers are offered. Finally, the 5 factors of location, advertising, process, product and price had a significant and acceptable relationship with the main structure which is absorption. The advertising factor had the greatest effect on the absorption factor and then the product factor which includes goods and services. . Process and location factors had the least effect and price factor had the opposite effect on the tourist train passenger attraction factor, respectively.
