23375

طراحي مدل مفهومي هدايت افكار براي بهبود رفتار رمه اي سهامداران بازار الكترونيكي بورس: رويكردي شناختي

كارشناسي ارشد

مديريت فناوري اطلاعات- كسب و. كار الكترونيك

1395-1398

1398/6/31

دكتر محمد رضا رسولي

دكتر مهدي عبدالحميد

مهندسي پيشرفت

1400/01/29

Designing a conceptual model for guiding thoughts to improve the herd behavior of stock e-market shareholders:A cognitive approach.

9/22/2019 12:00:00 AM

Abstract: The great importance of the impact of herd behaviors on the dynamic economy and production system and the absence of any comprehensive model or theory or description of this phenomenon and local strategies to improve it in the country, was the need for this research. To reach the conceptual model and theory, first with a comprehensive review of domestic and foreign research and interviews with experts, using the grounded theory , An attempt was made to present all the dimensions of this phenomenon and consequently its solutions in the form of market equilibrium theory. Validation of the proposed model and theory The Delphi method (based on expert knowledge) was used and five of the six areas related to the paradigm model were validated. In the next step of the research, in order to improve the herd behaviors, a laboratory sample of a cognitive tool called cognitive meta-lexicon was designed. Also, experiments were designed to measure the effectiveness of cognitive meta-lexicon in improving herd behaviors and were tested twice by 40 people (in both experimental and control groups). The results showed that cognitive tools in their current form only improved behavior in the vanguard group of the study population and for other groups did not have a tangible effect in reducing herd behaviors.

رفتار رمه اي , اقتصاد شناختي , نظريه تعادل رمه اي بازار , فراواژگان شناختي

herd behaviorst , cognitive meta-lexicon , cognitive economy , Market herding equilibrium theory , cognitive tools