چكيده به لاتين
The advancement of technology has transformed the form of traditional businesses and led to the formation of businesses that did not exist before the advent of technology. The increasing use of communication technologies and the evolution of the infrastructure required by these technologies, has created a new structure that is a necessary condition for creating technology-based businesses. Businesses are moving towards electronic and service delivery through Internet networks. One of the areas that has been most affected is the field of transportation. With the introduction of taxi finder applications in the field of transportation, the market share of city taxis as well as agencies has sharply decreased. This caused challenges between the online taxi companies and the union of agencies and car rental companies, as well as the taxi drivers' organization. In recent years, with the arrival of cargo declaration applications in the field of road transport, we will probably see a repetition of this scenario in the field of road transport in the near future. Large companies in the field of road transport must respond appropriately to the changes caused by the use of technology in the business ecosystem by adopting an appropriate strategy. In this study ,we examind the ways to improve the performance of road transport and offer strategies by using the experts opinion through Delphi method and SWOT analysis method.First by using fuzzy Delphi method,the influencing factors on improving the performance of transport companies by use of technologies are identified and the most important factor is introduced.Next using SWOT analysis it was provided by experts and was rankrd along with the QSPM matrix.Then ,the appropriate strategies are is introduced, and its implementation steps will be explained in the transport company. According to analysis conducted by expert ,they represent the businesses model as the most important influence on improving as companies performance if they are used as technology , as well as strategy selecting the business model is platform and partner strategy of acquisition of ownership of technological frims as the best strategies.After studies have been done ,the selection strategies of the platform business model has been described as the best know method and the steps to implement this approach are described in the transport company.
