چكيده به لاتين
Todays highly competitive market has led sellers to take the issue of sales
seriously and use motivational and effective strategies to sell customers. This
dissertation presents credential-based incentive policies, which are as follows. Gift
credits, examples of which are known in todays world as gift cards. Discount
credits in which the buyer receives a discount depending on the credit he has from
his previous purchases, examples of which in today's world are known as discount
cards, and finally a credit transaction in which buying and selling a check is an
example of a credit transaction. In todays world. Therefore, choosing the right
incentive policy in the sales system and how to apply it is one of the important
issues in sales. But sales issues are definitely closely related to inventory control
issues that determine the optimal order of goods. After almost a century, these
issues still play a direct role in many ordering systems or play a significant role in
them. But these models used have assumptions that do not cover many of the
current facts and simply ignore them (facts such as gift cards, discount cards, credit
cards, and other incentive policies).
In this dissertation, the seller tries to be able to determine the variable amount of
inventory control issues such as the amount of economic order, the amount of
shortage, etc., including the decision variables related to the policy based on the
selected credit, in situations where the sale of goods is combined with credit-based
policies and strategies In order to minimize all expenses or maximize income.
Also, sometimes the seller can use credit-based policies to integrate himself and
the buyer. In this situation, the seller, by negotiating with the buyer, chooses the
policy variables based on credit, and considering various issues such as
environmental issues, product corruption, shortages, etc., determines the amount of
these variables in order to maximize the revenue of the entire chain.