چكيده به لاتين
A pivot in entrepreneurship can be defined as any change in the course or process of a business that includes one or more of these items: a change in strategy (such as important changes in the product or market or process or organization, etc.); change in direction or ideas; business model replacement; Additions to an existing model; Strategic decision during an alternative course of action. The pivot decision is very complex and various driving factors affect the pivot decision. Investigating the internal relationships between these factors and determining which driving factors have the greatest potential to convince the entrepreneur to pivot is the basis for defining the subject of this thesis. First, with a comprehensive literature review in previous related researches, the driving factors of the pivot decision were identified. Due to the large number of these factors and on the other hand the similarity of some of them with each other, we decided to categorize them into more comprehensible groups, so first ten factors, including the factors affected by the conditions of recent years, i.e. the Corona-Covid epidemic 19 were considered, then with calculations and analysis, the role of the last factor was explained, and then by removing this factor, nine factors were finally considered. The research method was descriptive-survey with the help of a questionnaire from experts and the analysis was done with the mathematical model of the DIMETAL method. As a result, in this research, it was determined that the factors related to the intensity of influence: market, customer, resources and technology act as independent and influential factors or the cause, and the factors related to the intensity of influence are: planning and scheduling, competition and the competitors, strategy and business model act as dependent and influential factors or disabled against other factors. As a result of the analysis, in terms of intensity of influence, two factors, market and customer respectively, have the highest coefficient and because they are influential factors. or the cause are known, so it can be said that these two factors are the most effective driving factors for the entrepreneur's decision to pivot. The planning and scheduling factor is influenced by other factors, but it does not have a significant effect on them. Modeling and quantitative investigation of the intensity of the impact of pivot driving factors can be considered as a topic for future research.
