شادي ورشه دزفولي

In the past, business process theory was mainly used in manufacturing organizations. However, in recent decades, more emphasis has been placed on the processes of service organizations and more research has been done on them. The financial industry is no exception. Nowadays, with the rapid changes in the environment, the reduction of the product life cycle and the growth of international competitiveness, creating and maintaining a competitive advantage is more important for companies, and these rapid changes affect the strategic decision-making models in service organizations. According to the review of the literature, it is clear that the determination of strategic options is one of the topics of interest to researchers, but this issue has not been done in Iran, especially its service companies, and the lack of qualitative and quantitative combined methods in this field is evident. Therefore, the current research has eva‎luated 28 strategic options obtained from previous researches and experts' opinions in a financial institution active in the capital market of Iran, and finally by collecting data from experts through a questionnaire and using the multi-criteria decision-making method BWM (the best - The worst), the best strategic choices that the said financial institution can adopt in strategic decisions to achieve its strategic goals. The strategic choices of "customer-oriented development" was identified as the most important option based on various analyses. Also, based on the opinions of all the experts with the weights obtained from the BWM method and with a Pareto view of all strategic choices, "customer-oriented development, digitalization, product/market development and compliance with the law" were identified as the best strategic choices. This output can help financial institutions in the efficient and effective management of their strategic decision-making process.

تصميم‌گيري استراتژيك , گزينه‌هاي استراتژيك , موسسات مالي , روش تصميم‌گيري چند معياره

Strategic decision making , Strategic Choices , Financial institutions , Multi-Criteria Decision Making (MCDM)

Shadi Varshe Dezfulli

Mohammad Mahdavimazdeh