چكيده به لاتين
In today's world, knowledge-based businesses in the e-commerce sector strive for success in markets by creating a competitive advantage. These businesses focus on product development processes, often utilizing agile frameworks, which are commonly used in many Iranian businesses. Various methods are employed to enhance product development processes, affecting different aspects of a business. This research investigates the impact of agile frameworks on various business sectors such as product indicators, human resource indicators, financial indicators, and marketing indicators.
In this study, a combined research method of expert interviews and questionnaire distribution to the target community has been utilized. The required information was gathered through in-depth and semi-structured interviews with 12 members of the target community. Sampling was conducted based on the overall research objective, which is examining the impact of agile frameworks on indicators in knowledge-based companies, using a distributed cluster sampling method.
The results of this research indicate that concepts such as quick response, organizational structure, human resource efficiency, customer experience, market competition, cost reduction, and growth significantly influence product indicators, human resource indicators, financial indicators, and marketing indicators in innovative businesses. Based on the findings of this study, it is evident that agile frameworks play a significant role in fostering agility in innovative businesses, directly influencing product indicators, human resource indicators, financial indicators, and marketing indicators. Therefore, for gaining a competitive advantage and improving efficiency in innovative businesses, the use of agile frameworks and attention to concepts such as quick response, organizational structure, human resource efficiency, customer experience, market competition, cost reduction, and growth are essential.
