چكيده به لاتين
This study aims to examine the role of competitive strategy and industry dynamics in the success of financial startups. Due to the rapid growth and intense competition in financial markets, startups have gained significant importance, making it essential to understand the factors that affect their performance and success. This research seeks to identify the key elements of competitive strategy in financial startups, the challenges in this field, and the consequences of these challenges.
The research employs a mixed-method approach (quantitative and qualitative), analyzing data collected through interviews with 10 financial industry experts and responses from 115 questionnaires distributed among 120 experts in this field. The analysis indicates that several factors, such as international conditions (sanctions and currency fluctuations), new technologies, organizational structure, human capital, and managerial capabilities, significantly impact the success of financial startups. In particular, innovation and research & development (R&D) have been identified as key drivers of performance improvement and the creation of sustainable competitive advantages for startups.
Theoretical analyses, based on established models, show that startups can establish themselves in competitive markets by utilizing competitive strategies such as cost reduction and differentiation. Both domestic and international studies confirm the importance of innovation, technology, and R&D in creating competitive advantages.
The statistical analysis results revealed that the distribution of some variables is not normal; however, due to the large sample size, parametric tests were applied. Additionally, the Cronbach's alpha coefficient was calculated to assess the reliability of the questionnaire, and all categories had coefficients higher than 0.7, indicating high reliability of the research tool.
In conclusion, this study demonstrates that the success of financial startups is influenced by a combination of internal and external factors. Appropriate strategies, along with innovation, strong management, and the use of new technologies, can significantly enhance their performance. This research, by providing a comprehensive model and framework, can help startups and their managers achieve success.
