چكيده به لاتين
Competitiveness means the ability and performance of a company and economic enterprise, an economic sector or a country in selling and supplying goods and services in a market compared to other companies, sub-sectors, and countries in the same market. This term is also used for markets, which refers to how competitive the market structure is. In today's world, with the expansion of markets and the importance of finding competitiveness in international trade, countries need an accurate understanding of their relative position compared to other countries. This understanding enables them to adopt their economic policies, especially their industrial ones, taking into account the relative position and using the new approaches of the global economy. Today, small and medium-sized enterprises are considered as the main factor in the growth of the industrial structure of many countries, and these industries are very valuable and vital for developing countries that are trying to revive their economic structure. The cluster development model is currently used by many developed and developing countries, especially for industrial development, improving competitiveness and expanding exports. Available experiences show that this approach has been successfully implemented in industrial development and increasing competitiveness in international markets in many countries. In this research, using Almas Porter's competitive model, which was designed in 1998, it has been tried to identify and investigate the factors affecting the competitiveness of industrial enterprises. Therefore, an attempt has been made to identify and prioritize the factors affecting competitiveness in the industrial enterprises of the wood industry cluster of Semnan province by using structural equation modeling as a research case study. The study population of this research is the industrial enterprises of the wood industry cluster of Semnan province, which was considered as a sample size using Morgan's table, 45 industrial enterprises. The research questionnaire consists of 20 questions designed in the form of a five-point Likert scale, and the managers of 45 industrial enterprises of the wood industry cluster of Semnan province are the respondents to the questionnaire questions. The results of this research showed that all six factors of input conditions and production factors, demand conditions, related and supporting industries, company strategy and structure, innovation and creativity, and production costs have a direct and significant impact on the competitiveness of industrial companies in Iran and Especially, the enterprises of the wood industry cluster of Semnan province have The results of prioritization also showed that the most impact is related to the company's strategy and structure, followed by related and supporting industries, and then innovation and creativity. The lowest impact was related to production costs.
