پارسا ماكوئي

This thesis was written with the aim of investigating the effect of using gamification techniques on improving the efficiency of programmers in software companies. Playfulness means the use of game elements and mechanisms in non-game environments in order to increase motivation, interaction and improve people's performance. Considering the complexities of the software industry and the ever-increasing need to increase productivity, this research tries to investigate how gamification can improve the efficiency and interaction of programmers. The research method is descriptive-survey and a questionnaire was used to collect data. The statistical population of the research was the programmers of two software companies in Tehran. The collected data have been analyzed using various statistical analyses, including descriptive and inferential. In this research, the results showed that the use of gamification techniques significantly improves the efficiency and interaction of programmers. That is, when elements such as scoring, rewards, and progress bars are used as part of the project management process, people's motivation to do things increases. These elements make programmers more actively involved in projects and their productivity increases. In particular, training and scoring system were identified in this research as two key factors that had the greatest impact on programmers' efficiency. In addition, it was found that using a monthly progress bar helps developers better move towards project goals and eva‎luate their performance. Also, effective feedback between team members plays an important role in removing obstacles and improving cooperation between team members. Accurate and transparent feedback makes team members find problems faster and solve them. This research concluded that the use of gamification can be used as a useful management strategy to increase productivity in software teams. This strategy not only increases the productivity of teams, but also helps them deliver projects on time and avoid delays and associated penalties.

بازيگونگي , كارايي , شركت هاي نرم افزاري , برنامه نويس

Gamification , Efficiency , Software Companies , Programmer

Parsa Makouee

Dr. Mohammad Fathian