زهرا ازاد

Abstract: Dates, as a nutritious food, have the potential to provide the necessary energy required for work. Accordingly, appropriate packaging can play a significant role in encouraging date consumption. In this regard, culture and packaging can influence one another, leading to habit changes and improved consumption patterns. This study focuses on designing date packaging aimed at improving consumption based on user culture. The research is a cross-sectional descriptive-analytical study. Data were collected using both library methods (books and articles) and field methods (observation, interviews, and surveys). The findings reveal that users (employees) experience a sense of satisfaction when offering food to others. Additionally, bulky and inappropriate packaging discourages the consumption of dates in the workplace. After collecting the necessary information, packaging was designed in accordance with user culture through a user-centered process, and the product was eva‎luated. The design and optimization were conducted in multiple stages and continued until complete user satisfaction was achieved.

طراحي , بسته بندي , فرهنگ , خرما , مصرف

design , packaging , culture , dates , Consumption

zahra azad

Dr. Seyyed Hashem Mosaddad