چكيده به لاتين
In recent centuries, industrial development has been accompanied by severe environmental consequences such as climate change, depletion of natural resources, and widespread pollution. Among these, organizations, as primary resource consumers and key influencers on the environment, play a critical role in mitigating or exacerbating these crises. One innovative strategy for managing these challenges is Green Human Resource Management (GHRM), which integrates environmental goals into HR processes such as recruitment, training, performance management, and compensation, thereby promoting pro-environmental behaviors (PEB) among employees .
This study aimed to investigate the impact of GHRM on pro-Environmental behaviors (PEB) and the moderating roles of Subjective Norms (SN), Environmental Concerns (EC), and Attitude. Data for this research were collected using a questionnaire distributed among employees of Snapp, one of Iran's leading technology companies, and analyzed using Smart PLS 4 software. The conceptual model of the research includes the relationships between the dimensions of GHRM, subjective norms, environmental concerns, and employees’ green behavior, emphasizing the moderating role of attitude.
The findings revealed that GHRM has a positive and significant effect on employees' green behaviors, with green training being the most influential dimension. Moreover, subjective norms and environmental concerns played crucial roles in reinforcing green behaviors. Additionally, the moderating role of attitude in strengthening the relationships among GHRM, subjective norms, environmental concerns, and green behavior was confirmed. These results highlight the importance of positive environmental attitudes among employees in enhancing the impact of GHRM policies.
This study demonstrates that organizations can foster a sustainability culture by designing and implementing GHRM policies, establishing green training infrastructures, and enhancing employees’ environmental attitudes. It is suggested that technology-driven companies in Iran utilize these approaches not only to improve their environmental performance but also to contribute to alleviating societal environmental crises. The results of this research can serve as a foundation for organizational policymaking and future studies on environmental sustainability.
