چكيده
This research whose subject is investigation of gap between expectation &
perceptions of citizens in relationship with assistant director's services of social
cultural affairs related to municipality of district 2- area 1 on the basis of Kano
model's dimensions and analysis of gap has been done , and it's goal is to investigate
relationship between expectation and citizens perceptions from services related to
social- cultural assistant director in relationship with municipality of district 2-area1.
Municipality as one of the organizations whose performances and activities are for
provision of public interests has a key role not only in urban system but also in
protection and management of city. Now a day's development of plans and main
tenancy of social order also performance of policies have been related to decisions
and cooperation of numerous people; therefore, citizen's aspect in proportion to
organization's performance especially municipality will be an important factor for
being successful or unsuccessful of future plans.
This research including 3 major hypotheses, major hypotheses measure effect of every
Kano model's dimensions on difference between expectation and citizens, perceptions
from services related to municipality's social cultural organization. This research is
a practical research purposefully. And this is a kind of descriptive and after the event
thus after the event research is a research in which a researcher measures possible
cause of dependent variable. Because independent and dependent variable have been
occurred in the past, so this kind of non experimental research is known as after the
event. Purpose of his research is to determine and investigate gap between expectation
and citizen's perceptions from services of assistant director related to municipality's
cultural and social of fairs.Cross sectional of this research have been collected by
questionnaire and interview in month of December 2010 throughout district 2 related
to region 1 municipality of Tehran city. Total population including (area 2) citizens
related to region 1 municipality of Tehran city that while doing research they have
been referred to their house. Sample size is 400 also desirable specifications through
descriptive statistic and hypotheses through inferential statistic have been investigated
along with using of collected data.Result of research shows that there is significant
difference between expectations of citizens for every 3 dimensions including: basic
services functional and motivational of municipality along with their perceptions from
every 3 dimensions.
