Customer relationship management integrating marketing strategy and information technology

RecordNumber
12891
Author
William G.zikmund and raymond mcleod
Title
Customer relationship management integrating marketing strategy and information technology
Publication
Leyh publishing llc.
Publication Year
2003
Collation
202
ISBN
0471271373
Link To Document :
http://dl.iust.ac.ir/dL/search/default.aspx?Term=12891&Field=0&DTC=11

William G.zikmund and raymond mcleod