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RecordNumber
10063
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Author
Percy, Larry
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Title
Strategic advertising management
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Author Statement
Larry Percy, Richard Elliott
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Edition
2nd ed
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Publication
Oxford University
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Publication Year
2005
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Collation
xviii, 335 p., 10 p. of col. plates : ill. ; 25 cm
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Notes
0199274894 , Includes bibliographical references and index
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Subject
Sales promotion , Advertising -- Management , Strategic planning , Communication in marketing
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ADDED ENTRIES
Elliott, Richard ,
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LC Class
HF
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LC Number
5438.5
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LC CutterNumber
.P4
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LC Date
2005
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وارد کنندة اطلاعات
حبيبي
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Link To Document :
