• RecordNumber
    11757
  • Author

    Kotler, Philip

  • Title

    Marketing management : analysis, planning, implementation, and control

  • Author Statement
    Philip Kotler
  • Edition
    7th ed
  • Publication
    Prentice-Hall
  • Publication Year
    1991
  • Collation
    xxvi, 756 p. : ill. ; 29 cm
  • Notes
    0135634792 , Includes bibliographical references and indexes
  • Subject

    Marketing

  • LC Class
    HF
  • LC Number
    5415.13
  • LC CutterNumber
    .K64
  • LC Date
    1991
    • Link To Document
    https://dl.iust.ac.ir/dl/search/default.aspx?Term=11757&Field=0&DTC=2