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RecordNumber
17175
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Author
Gatignon, Hubert
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Title
Adstrat an advertising decision support system
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Author Statement
by Hubert Gatignon & Raymond R. Burke
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Publication
The Scientific press
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Publication Year
1991
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Collation
ix, 163P., illus, tables, +1 Computer disk (3 1/2)
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Notes
0894261819 , Includes bibliographical references
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Subject
Advertising , Decision support systems , Management information systems
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ADDED ENTRIES
Burke, Raymond R. ,
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LC Class
T
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LC Number
58.9
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LC CutterNumber
.G33
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LC Date
1991
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Link To Document :
