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RecordNumber
24409
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Author
Aaker, David A.
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Title
Strategic market management
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Author Statement
David A. Aaker
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Edition
3rd.ed.
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Publication
John Wiley
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Publication Year
1992
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Collation
xvi, 394P. illus., tables
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Notes
2nd.ed. enter under title: Developing business strategies.
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Subject
Marketing
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LC Class
HF
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LC Number
5415.13
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LC CutterNumber
.A23
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LC Date
1992
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Link To Document :
