RecordNumber
30323
Author
Zikmund, William G.
Title
Customer relationship management : integrating marketing strategy and information technology
Author Statement
William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert
Publication
Wiley
Publication Year
2003
Collation
xix, 179 p. : ill. ; 24 cm
Notes
0471271373 , Includes bibliographical references and indexes
Subject
Relationship marketing , Customer relations -- Management , Customer relations -- Management -- Data processing
ADDED ENTRIES
McLeod, Raymond , Gilbert, Faye W. ,
LC Class
HF
LC Number
5415.55
LC CutterNumber
.Z55
LC Date
2003
وارد کنندة اطلاعات
zadehmohammadi