• RecordNumber
    30325
  • Author

    Kumar, V., 1957-

  • Title

    Customer relationship management : a database approach

  • Author Statement
    V. Kumar, Werner J. Reinartz
  • Publication
    Wiley
  • Publication Year
    2006
  • Collation
    xxiv, 323 p. : ill. ; 26 cm.
  • Notes
    0471271330 , Includes bibliographical references and index
  • Subject

    Customer relations -- Management , Customer relations -- Data processing

  • ADDED ENTRIES
    , Reinartz, Werner J.
  • LC Class
    HF
  • LC Number
    5415.5
  • LC CutterNumber
    .K86
  • LC Date
    2006
  • وارد کنندة اطلاعات
    zadehmohammadi
  • نام فايل
    B684d3
    • Link To Document
    https://dl.iust.ac.ir/dl/search/default.aspx?Term=30325&Field=0&DTC=2