• RecordNumber
    30381
  • Author

    Wedel, Michel

  • Title

    Market segmentation : conceptual and methodological foundations

  • Author Statement
    Michel Wedel, Wagner A. Kamakura
  • Edition
    2nd ed
  • Publication
    Kluwer Academic
  • Publication Year
    2000
  • Collation
    xxii, 382 p. : ill
  • Notes
    Includes bibliographical references (p.[345]-370]) and index , 0792386353
  • Subject

    Market segmentation , Market segmentation -- Statistical methods

  • ADDED ENTRIES
    Kamakura, Wagner A. (Wagner Antonio) ,
  • LC Class
    HF
  • LC Number
    5415.127
  • LC CutterNumber
    .W43
  • LC Date
    2000
  • وارد کنندة اطلاعات
    محرابي
    • Link To Document
    https://dl.iust.ac.ir/dl/search/default.aspx?Term=30381&Field=0&DTC=2