• RecordNumber
    41932
  • Author

    Vitale, Robert P

  • Title

    Business-to-business marketing : analysis and practice

  • Author Statement
    Robert P Vitale; Joseph J Giglierano; Waldemar Pfoertsch
  • Publication
    Boston Prentice Hall
  • Publication Year
    2011
  • Collation
    xxxi,512P.: illus
  • Notes
    Includes bibliographical references and index
  • Subject

    Business-to-Business-Marketing

  • ADDED ENTRIES
    AU Giglierano, Joseph , AU Pfoertsch, Waldemar , TI
  • LC Class
    HF
  • LC Number
    5415.12
  • LC CutterNumber
    .V4B8
  • LC Date
    2011