Marketing management : a cultural perspective

SubTitle

edited by Lisa Penaloza, Nil Toulouse and Luca M. Visconti.

Publication

Routledge Abingdon, Oxon New York

Publication Year

2012

Collation

xxxviii, 540 p. : ill

Notes

Includes bibliographical references and index , 9780415606820

Subject

Marketing Management Cross-cultural studies , Export marketing Cross-cultural studies , Marketing Cross-cultural studies

ADDED ENTRIES

AU Penaloza, Lisa , AU Toulouse, Nil , AU Visconti, Luca M

LC Class

LC Number

5415.13

LC CutterNumber

.M352315

LC Date

2012

Link To Document